Choose the advertising task you need to complete. Each guide includes a worked example, two explanatory illustrations, practical prompts, three editable worksheets, and links to the relevant Advarde workflow.
You can read every guide and download the complete collection without signing up. Start with a task below, then use the completion checks to review your own work.
Download all 10 guides + 30 worksheets ↓Choose the task you need to complete
Follow the order below for a new campaign, or open the guide that addresses the decision in front of you.
The Brief-to-Campaign System
One complete campaign review packet, with unresolved decisions named before any launch.
Explore Tactic 01The Buyer Intent Map
A sourced map of buying situations, with one message, offer, and destination for each useful theme.
Explore Tactic 02The 9-Ad Creative Test Plan
A creative concept library and a first comparison with an explicit hypothesis, metric, and review rule.
Explore Tactic 03The Conversion Tracking Preflight
A documented measurement check with a defined primary action, tested triggers, and an assigned owner for any unresolved gap.
Explore Tactic 04The Weekly Ad Decision Brief
A one-page decision brief supported by compatible reports, checked calculations, and a decision log.
Explore Tactic 05The Agency Client Onboarding Kit
A client workspace ready for a reviewed campaign, with assigned access, evidence, measurement, and approval responsibilities.
Explore Tactic 06The Ad Budget Rules Playbook
One narrowly scoped automation policy with documented evidence requirements, simulation results, limits, and stop procedures.
Explore Tactic 07The Ad Claim Evidence Kit
A maintained set of approved claims that a writer can use and a reviewer can trace back to the source.
Explore Tactic 08The Ad-to-Landing-Page Checklist
A reviewed ad-and-page pair with supported claims, a clear next action, and verified completion behavior.
Explore Tactic 09The Campaign Not Spending Guide
A documented diagnosis or a precise escalation packet, with the affected IDs, evidence, and next owner.
Explore Tactic 10A useful route through the collection
For a first campaign, begin with buyer intent and claim evidence, then prepare the brief. Check the destination and measurement before reviewed launch. Once there is usable evidence, use the creative test plan and weekly decision brief. Agencies can start with client onboarding; operators can use budget rules and delivery diagnosis when those tasks become relevant.
What is in each free download
Each ZIP contains the complete Markdown guide, two SVG illustrations, a worked-example reference, and three editable Markdown worksheets. Use the files in your preferred editor or supply relevant material to your assistant. They are documents, not installed skills or executable automation. All examples are labeled; none are presented as measured customer results.
Use your completed work in Advarde
Sign up to save campaign context, prepare reviewed work, and collaborate through the appropriate account permissions. Advarde subscriptions and advertising spend are separate from the free guide collection.