Free tool / Campaign URLs
Every campaign. A clearly tagged link.
Add consistent UTM tags to your landing page URL. Choose a platform preset, name your campaign, and copy the finished link.
Your tagged URL
Live previewAdd a destination, source, medium, and campaign name.
Replaces the six UTM fields above. Keeps other query parameters and the page’s #anchor.
- Source
- Where the click comes from.
- Medium
- The type of marketing channel.
- Campaign
- The campaign you want to report on.
- Content
- The creative or link variation.
Choose a convention your team can repeat.
Use the same source and medium for comparable traffic. Keep campaign names recognizable, and use content tags to distinguish creative variations.
UTM values are case-sensitive in Google Analytics. The lowercase option helps keep naming consistent. Avoid putting personal information in URL tags.
Google’s campaign URL guidanceA few useful answers
Questions, answered.
Does this shorten my URL or track clicks?
No. The tool adds tags to the URL you provide. It does not create a redirect, host a tracking link, or collect clicks. Your website’s analytics setup is responsible for reading the tags.
What happens to tags already in the destination?
The six fields shown in the form replace their matching lowercase UTM parameters. Empty optional fields remove those tags. Other parameters, including click IDs, and the fragment after # are retained.
Can I use dynamic ad-platform placeholders?
This generator builds static links. Add platform-specific placeholders through your ad platform’s tracking configuration, where you can validate their syntax and substitution.