ChatGPT ads are priced by campaign objective: Views bill as CPM (per 1,000 impressions), Clicks bill as CPC (per valid click), and Conversions optimize toward an event while billing clicks (oCPC) or impressions (oCPM) where available — not per conversion. OpenAI does not publish a single average CPC or CPM.
Figures below are from OpenAI’s own help pages, checked 23 October 2026. Third-party CAC or CPC estimates are not treated as platform pricing.
Pricing models OpenAI publishes
OpenAI’s Billing & Payment and Creating campaigns articles describe how objectives map to billing (checked 23 October 2026):
| Objective / option | How you are billed | Source (checked) |
|---|---|---|
| Views (CPM) | Per 1,000 impressions served | OpenAI Billing & Payment; Creating campaigns — 23 October 2026 |
| Clicks (CPC) | Per valid click | OpenAI Billing & Payment; Creating campaigns — 23 October 2026 |
| Conversions + oCPC | Optimize to a conversion event; bill valid clicks | OpenAI Creating campaigns — 23 October 2026 |
| Conversions + oCPM | Optimize to a conversion event; bill per 1,000 impressions (where available) | OpenAI Creating campaigns — 23 October 2026 |
Minimums vs averages
OpenAI publishes minimum daily budgets by billing currency (for example 25 USD, 15 GBP, 15 EUR) on the Creating campaigns “Minimum campaign spend” table — see the minimum-spend page for the market split. OpenAI does not publish a recommended test budget or a category-average CPC/CPM as a single public figure.
Plan affordability from your own conversion rate and contribution (Advarde’s cost and budget tools), then confirm live minima in Ads Manager for your currency.
What third-party cost pages often invent
Competitor articles sometimes quote average CAC or CPC ranges. Unless the number appears on an OpenAI page with a clear definition, treat it as that publisher’s estimate or a single account’s experience — not platform pricing. This page does not invent averages.
Common questions
How much do ChatGPT ads cost?
OpenAI bills by objective: CPM for Views, CPC for Clicks, or oCPC/oCPM for conversion campaigns. OpenAI does not publish a single average CPC or CPM. USD accounts have a published 25 USD minimum daily budget; other currencies have their own minima.
Is ChatGPT ads pricing CPM or CPC?
Both exist. Views use CPM; Clicks use CPC; conversion campaigns can use click billing (oCPC) or impression billing (oCPM) where available. You do not pay per conversion.
Where can I see current rates?
Check bids, delivery, and spend in your Ads Manager account. OpenAI’s public help pages document billing models and currency minima, not live auction averages.
Sources and verification
Pricing models and the absence of a published average CPC/CPM checked 23 October 2026 against OpenAI Help Center. No invented averages. Your account may expose a different set of features. Examples are illustrative unless a dataset is explicitly supplied.
