To buy ChatGPT ads you need an eligible advertiser account in Ads Manager, billing set up, and a country where self-service (or partner/sales) access is available for your legal entity. Start at ads.openai.com, complete setup, then create campaigns. A ChatGPT Plus subscription or a model API key does not grant advertiser access.
Details checked 23 October 2026 against OpenAI’s account-setup and availability help articles.
Who has access
Self-service Ads Manager is available when the legal entity that will advertise and be billed is based in a country OpenAI lists as available. Larger advertisers may also work through OpenAI’s Ads team or partners. Creating an account does not unlock delivery before your country and reviews allow it.
How to apply and what you need
You need: an OpenAI login for advertising, business/legal details, billing method, and a clear offer with a reachable destination. Optional but recommended before spend: conversion measurement and creative that meets specs.
- Confirm your country on the Ads Manager availability list.
- Sign up or log in at ads.openai.com.
- Finish account details, billing, and required reviews.
- Build a campaign in Ads Manager (see the setup guide).
- Test measurement if outcomes matter; then launch and monitor.
Cluster links
Related buying and planning pages in this cluster.
Common questions
How do I buy ads on ChatGPT?
Sign up at ads.openai.com, complete advertiser account setup and billing in Ads Manager for an eligible country, then create a campaign with ad groups and ads.
Does ChatGPT Plus let me advertise?
No. Plus is an ad-free consumer plan. Advertiser access uses Ads Manager and a separate advertiser account.
What do I need before I spend?
An eligible account with billing, a campaign that can pass review, a working destination, and—if you care about outcomes—tested conversion measurement.
Sources and verification
Access and signup steps checked 23 October 2026 against OpenAI Help. No invented eligibility guarantees. Your account may expose a different set of features. Examples are illustrative unless a dataset is explicitly supplied.
