An ecommerce campaign needs more than a product image and a low click price. The catalog must match the store, the destination must work, and the measured purchase must correspond to a real completed order.
Start with a coherent product group
Choose products with a clear buying situation and understandable economics. Review contribution after product, fulfillment, and payment costs. A catalog with very different margins may need separate budget decisions.
Keep titles, images, price, currency, and availability consistent with the destination. A valid feed row is only the beginning of the customer experience check.
Measure the purchase journey
Use product view, cart addition, checkout start, and confirmed order as distinct stages where appropriate. Advarde’s ecommerce preset provides those starting events, with a review before setup resources are created.
Send a completed purchase only after the application confirms the relevant order or payment state. Use stable order IDs and test retries and confirmation refreshes for duplication.
Review the ad and destination together
Inspect the image and copy at placement size. Open the tagged URL on mobile and complete a permitted checkout test. Confirm that the selected variant, currency, and promotion match the advertised offer.
Create the campaign paused and resolve platform status issues before activation. Feed health checks and creative review are separate from conversion implementation.
Evaluate net commercial results
Account for refunds and cancellations when reviewing contribution. Preserve the attribution definition and avoid summing overlapping platform credits as unique orders.
Use the budget calculator with your own contribution and conversion assumptions. It shows a scenario, not a prediction of product demand or a guaranteed return.