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Research and methods
Inspect how we would test tracking reliability and advertising performance. Methods are separated from findings.
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Research methods
ChatGPT Ads tracking errors: a controlled test protocol
A reproducible protocol for testing ChatGPT Ads tracking failures, stable event IDs, consent transitions, and diagnostic coverage.
Read the guide Research methodsChatGPT Ads performance study: methodology and data requirements
A publication-ready study plan for paid ChatGPT Ads performance with cohort definitions, costs, outcomes, attribution, and limitations.
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