An approval should identify the exact change, target account, and spending implications. “Looks good” in a chat is difficult to interpret after the creative, budget, or destination changes. Use a versioned draft and a clear application step.
Agree who prepares and who approves
Name the operator, budget owner, creative reviewer, and measurement implementer. They may be the same person in a small team, but the responsibilities still need to be clear.
Record the approved offer, claims, destination, geography, budget, and launch window in the brief. If the client must approve outside Advarde, retain the reference to that approval alongside the exact draft version. Do not imply that a shared document alone applies the platform change.
Prepare a complete review
Use a saved campaign draft or a prepared change. Show the selected advertiser account, currency, normalized amounts, affected objects, and the before and after values where applicable. Review the full creative combination, including its destination.
The reviewer should be able to understand what will happen without reconstructing the conversation that produced the draft. A new material edit requires the corresponding review to be refreshed.
Keep creation and activation distinct
Create new campaign objects paused and inspect the result. Confirm that the expected resources exist and that platform validation or review issues are resolved. Then make the launch decision through the supported activation workflow.
Approval to create a draft is not a universal authorization for later budget increases, new destinations, or unrelated campaigns. Use an explicitly reviewed automation policy when a bounded class of future actions is intended.
Handle failures without repeating uncertain writes
If a request fails before dispatch, correct it and prepare again. If the outcome is uncertain after dispatch, inspect remote state and reconcile the saved operation before retrying. Preserve successful resources from a partial result.
Keep the final activity record with the proposal, reviewer, result, and any remaining work. This is especially useful when an agency and client review the same campaign on different days.
Review the operating agreement periodically
Revisit who can approve spending and how urgent pauses are handled. A person leaving the team or a client changing scope should trigger an access review and a check of active automation.
Use the launch checklist as a repeatable handoff. It makes the final approval concrete and reduces the chance that measurement or destination checks are assumed to be someone else’s responsibility.