# ChatGPT Ads report

Advarde · Editable template · 11 September 2026

Account / ID: 
Currency: 
Account timezone: 
Period start / end: 
Data refreshed at: 
Prepared by / reviewed by: 
Primary business outcome: 
Platform attribution definition: 
Business attribution definition: 
Source reports / exports: 
Known missing data or incomplete follow-up: 

Use blank or “unknown” for unavailable data. Zero means a source reported zero. Do not combine currencies or add overlapping platform credits as unique customers.

## Decision for this period

Decision: Continue / revise / pause for repair / stop / insufficient evidence
Evidence supporting the decision:
Main unresolved question:
Next review date:

## Spend and pacing

| Item | Value | Source / note |
| --- | --- | --- |
| Original allocation | | |
| Approved revisions | | |
| Current allocation | | |
| Actual media spend | | |
| Remaining allocation | | |
| Complete days / remaining days | | |
| Planned remaining daily pace | | Planning arithmetic, not guaranteed delivery |
| Production / management / software costs | | State which costs are included |

## Platform delivery

| Campaign / ID | Spend | Impressions | Clicks | CPC | Attributed conversions | Definition / freshness |
| --- | --- | --- | --- | --- | --- | --- |
| | | | | | | |

CPC = spend / clicks. If clicks are zero, CPC is undefined. Recompute aggregate rates from totals, rather than averaging row-level rates.

## Business outcomes

| Cohort / source | Raw leads or orders | Qualified outcomes | Customers | Revenue | Refunds | Contribution | Follow-up complete? |
| --- | --- | --- | --- | --- | --- | --- | --- |
| | | | | | | | |

Cost per qualified outcome = relevant acquisition spend / qualified outcomes. State the included costs. Keep platform attribution distinct from first-party attribution. Explain unjoined or missing records.

## Measurement and reconciliation

Website arrivals / UTM checks:
Event trigger and source checks:
Browser receipt evidence:
Server delivery evidence:
Differences from web analytics and explanation:
Changes to event definition or attribution:

## Creative and operating changes

| Date / timezone | Campaign or ad ID | Old version / value | New version / value | Reason | Approval / result |
| --- | --- | --- | --- | --- | --- |
| | | | | | |

## Next actions

| Action | Evidence needed | Owner | Due date | Approval needed |
| --- | --- | --- | --- | --- |
| | | | | |

Reference: https://advarde.com/templates/chatgpt-ads-report