# ChatGPT Ads launch checklist

Advarde · Version 1 · 11 September 2026

Campaign: 
Advertiser account ID: 
Workspace / connection: 
Budget owner: 
Operator: 
Reviewer: 
Planned launch date and timezone: 
Draft version / link: 

Use [x] only when the check is complete. Add the owner and evidence beside each item. Record blocked items with a next action. This checklist does not apply a campaign change.

## Account and business plan

- [ ] Account ownership and advertiser access confirmed. Owner / evidence:
- [ ] Currency, timezone, billing, and available objectives checked. Evidence:
- [ ] Offer, buyer situation, geography, and destination approved. Brief:
- [ ] Primary business outcome and qualification definition written down. Definition:
- [ ] Budget type, allocation, other acquisition costs, and maximum test spend approved. Values:
- [ ] Review date and continue / revise / stop criteria agreed. Test plan:

## Measurement

- [ ] Correct pixel or tracking source selected. ID / website:
- [ ] Event names and successful-action triggers reviewed. Definitions:
- [ ] Base installation checked for duplication. Evidence:
- [ ] Consent grant and withdrawal behavior tested. Evidence:
- [ ] A permitted successful action confirmed in the business system. Test ID / time:
- [ ] A failed or abandoned action does not emit a completed-action event. Evidence:
- [ ] Stable IDs and retry / refresh behavior tested. Evidence:
- [ ] Browser and server delivery checked separately where used. Evidence:
- [ ] Receipt evidence and attribution interpretation recorded separately. Limitations:
- [ ] No secrets or customer data in public URLs, screenshots, or client materials. Reviewer:

## Creative and destination

- [ ] Headline, description, image, and final URL reviewed together. Version:
- [ ] Important claims have supporting evidence. Evidence links:
- [ ] Current platform field and asset requirements checked. Date / surface:
- [ ] Tagged destination tested through redirects and on mobile. Final URL:
- [ ] Form / checkout success and error paths work. Evidence:

## Creation and launch

- [ ] Exact prepared change reviewed: account, hierarchy, units, budget, dates, geography, bids, creative. Approval:
- [ ] Campaign created paused. Platform IDs:
- [ ] Partial or uncertain results reconciled before retry. Outcome:
- [ ] Platform eligibility / creative status and remaining date updates checked. Evidence:
- [ ] Activation approved as a separate decision. Approver / time:
- [ ] Live delivery and measurement checks assigned. Owner / time:
- [ ] Emergency pause and automation-stop responsibilities understood. Owner:

## First review

Actual spend / source window:
Business outcomes / maturity:
Tracking issues:
Changes since launch:
Decision and rationale:
Next action / owner / date:

Reference: https://advarde.com/blog/how-to-advertise-on-chatgpt