# ChatGPT Ads creative brief

Advarde · Editable template · 11 September 2026

Business / account ID:
Brief owner:
Version / date:
Approver:

## Offer and customer

Product or service:
Customer situation:
Problem to solve:
Reason to choose this offer:
Geography / eligibility / prerequisites:
Destination and next step:
Primary business outcome:
Claims that must not be made:

## Evidence

| Claim | Supporting source / screenshot | Evidence owner | Approved wording |
| --- | --- | --- | --- |
| | | | |

Use actual evidence. Label sample data. Do not invent testimonials or campaign performance.

## Context groups

| Group | Customer conversation | Matching offer / page | Why separate? |
| --- | --- | --- | --- |
| | | | |

Context hints are not exact-match keywords or guaranteed placement controls.

## Creative variants

| Version | Hypothesis / reason to buy | Headline | Description | Image filename | Final tagged URL |
| --- | --- | --- | --- | --- | --- |
| A | | | | | |
| B | | | | | |

Keep offer, geography, destination, and evaluation period consistent if the aim is to compare messaging. Record deliberate differences.

## Review

- [ ] Text and image reviewed as one combination.
- [ ] Current field and asset requirements checked in the submission surface.
- [ ] Destination opens correctly on mobile and through redirects.
- [ ] Claims supported by the evidence above.
- [ ] Conversion trigger tested after the successful action.
- [ ] Exact version approved. Approver / time:

## Illustrative example — not an observed campaign result

Offer: Studio consultation for small teams planning an offsite.
Situation: A team lead comparing places to work together for a day.
Hypothesis A: A clear description of the working environment encourages relevant enquiries.
Headline: Make room for good work
Description: Explore a studio built for your next project.
Destination: https://example.com/studio
Evidence needed: Actual venue photos, available facilities, and booking terms.
Primary outcome: Confirmed consultation booking, then qualification recorded separately.

## After the test

Report link / dates:
Observed counts and outcome:
Limitations:
Decision for the next version:

Reference: https://advarde.com/templates/chatgpt-ads-creative-brief